Task
Brand visualisation and marketing collateral for a local pub.

Value Added
Created the tag-line “Hub of the Hamlet” in response to the owners desire to make the pub the centre of the community again. To further reinforce the community feel, local barfly Benny the Jack Russell Terrier was made the pubs mascot, featured in all marketing communications.

Worth Noting
Benny does exist, he belongs to a local identity and while his owner is at work Benny frequents the pub until they meet up again at the end of the day. Those with a keen eye will notice the dog does change in the various photos, Benny’s become so popular he doesn’t front the camera for anything less than 10 grand these days!